基于品牌文化创新的包装设计教学研究

Packaging Design Teaching and Research Based on Brand Culture Innovation

包装设计课程是广告设计专业的核心课程,是将平面图形与立体造型相结合的多学科跨越的综合性学科。文章针对当前包装设计课程教学的现状进行分析,强调培养学生树立品牌意识,探讨以品牌文化为基础的包装设计教学方法与研究意义。结合市场就业需求与岗位专业能力的要求的角度,总结当前包装设计课程中所存在的问题,探索广告设计专业包装设计课程的教学创新方法,力求培养适应时代发展、符合就业岗位能力要求的复合型、应用型设计人才。

The packaging design course is the core course of the advertising design major,and it is a comprehensive discipline spanning the multidisciplinary field that combines graphic graphics and threedimensional modeling.Aiming at the current situation of packaging design course teaching,this paper emphasizes the cultivation of students’brand awareness and discusses the teaching methods and research significance of packaging design based on brand culture.Combined with the perspective of market employment demand and job professional ability requirements,summarize the problems existing in the current packaging design courses,explore the teaching innovation methods of advertising design professional packaging design courses,and strive to cultivate composite and application-oriented design talents who adapt to the development of the times and meet the requirements of employment capabilities.