基于情感交互的包装设计教学策略研究

Research on Teaching Strategy of Packaging Design Based on Emotional Interaction

随着社会经济的发展,人们的物质生活得到了一定的满足,便有了更多的精神追求,也更加关注包装是否可以满足自己内心的情感需求。将情感交互与包装设计课程相结合,能够丰富包装设计的形式以及与消费者的交互方式,从而提升学生创新能力,拓展市场潜力。本文探讨了情感交互融入包装设计课程的教学现状、意义和策略,对培养具有此思维的包装设计人才具有重要意义。

With the development of social economy,people’s material life has been satisfied to a certain extent,there are more spiritual pursuit,but also pay more attention to whether the packaging can meet their inner emotional needs.The combination of emotional interaction and packaging design courses can enrich the form of packaging design and the interaction with consumers,so as to enhance students’innovation ability and expand market potential.This paper discusses the teaching status,significance and strategy of integrating emotional interaction into packaging design course,which is of great significance to training packaging design talents with this thinking.