插画艺术在文创产品包装设计中的应用研究

Research on the Application of Illustration Art in Packaging Design of Cultural and Creative Products

文旅融合背景下,各地都非常重视文创产品的设计与开发,借助插画艺术的力量,对蕴含丰富地域文化和情感的文创产品进行包装设计,这也成为提高文创产品文化价值、艺术价值和品牌价值的有效策略。基于此,本文从插画艺术与文创产品包装设计的内涵出发,在分析插画艺术在文创产品包装设计中的应用原则和价值体现的基础上,探索插画艺术在文创产品包装设计中的应用策略,以期打造具有鲜明地域特色和文化内涵的文创产品品牌。

Under the background of cultural and tourism integration,all places attach great importance to the design and development of cultural and creative products.With the help of illustration art,packaging design of cultural and creative products containing rich regional culture and emotion has become an effective strategy to improve the cultural value,artistic value and brand value of cultural and creative products.Based on this,this paper starts from the connotation of illustration art and packaging design of cultural and creative products,and explores the application strategy of illustration art in packaging design of cultural and creative products on the basis of analyzing the application principle and value of illustration art in packaging design of cultural and creative products,in order to build a brand of cultural and creative products with distinct regional characteristics and cultural connotations.