多巴胺色彩在儿童品牌包装设计中的应用

Application of Dopamine Color in Children’s Brand Packaging Design

在现代品牌包装设计中,色彩扮演着至关重要的角色。随着互联网技术的不断发展,多巴胺色彩在互联网上出现的频率越来越高。多巴胺是一种神经递质,在人们的大脑中发挥着调节情绪、愉悦感和奖励机制的重要作用。随着这一概念在社交、设计等领域的交叉流行,人们开始感受到这种强烈色彩传达出的快乐、积极的情绪。其实多巴胺色彩的流行并不局限于时尚穿搭,可以渗透到人们生活的方方面面,包括建筑设计、室内设计、家居设计、品牌设计、包装设计等领域。本文以儿童品牌包装设计为例,探讨多巴胺色彩在其中的应用。

In modern brand packaging design,color plays a crucial role.With the continuous development of Internet technology,dopamine color appears more and more frequently on the Internet.Dopamine is a neurotransmitter that plays an important role in regulating mood,pleasure and reward mechanisms in the brain.With the cross-popularity of this concept in social,design and other fields,people began to feel the happy,positive emotions conveyed by this strong color.In fact,the popularity of dopamine color is not limited to fashion wear,it can penetrate into all aspects of people’s lives,including architectural design,interior design,home design,brand design,packaging design and other fields.This paper takes children’s brand packaging design as an example to discuss the application of dopamine color in it.