非遗视域下山西民间故事插画设计与推广研究

Study on the Design and Promotion of Shanxi Folk Story Illustration Under Intangible Cultural Heritage

为了更好地传承和弘扬山西民间故事,插画的设计及推广无疑是一种将富有地域特色的文化进行创造性转化的绝佳方式。特别是在非遗视域下,插画设计作为一种视觉艺术,可以将抽象的文字转化为具体的可视化图像,讲好山西民间故事,使这一非遗文化变得更加生动、形象,进而提高公众对非遗文化的兴趣和参与度。同时,插画设计还可以通过媒体、教育、旅游、文化创意产品、国际合作等新的交流推广方式,更加行之有效地提高公众对中华文化的认知度和认同感,从而进一步强化中华传统文化的情感表达和文化内涵,推动中华文化更好地走向世界。

In order to better inherit and carry forward Shanxi folk stories,the design and promotion of illustration is undoubtedly an excellent way to creatively transform the culture with rich regional characteristics.Especially in the field of intangible cultural heritage,illustration design,as a kind of visual art,can transform abstract words into concrete visual images,tell Shanxi folk stories well,make this intangible cultural heritage more vivid and vivid,and then increase the public’s interest in and participation in the intangible cultural heritage.At the same time,illustration design can also improve the public’s awareness and sense of identity of Chinese culture more effectively through new communication and promotion methods such as media,education,tourism,cultural and creative products,and international cooperation,so as to further strengthen the emotional expression and cultural connotation of traditional Chinese culture,and promote Chinese culture to better go to the world.