故事城市:城市的五维叙事与战略传播

Story City:Five-Dimensional Narrative and Strategic Communication of City

不同于城市研究的传统视角,本研究从叙事学视角提出“城市即故事”的新理念,并围绕城市的故事化认知、故事化叙事、故事化传播三个理论命题,提出一套认知城市、建设城市、传播城市的理念、路径和方法。文章提出:首先,城市就是一个讲故事的空间,是一个具有可阅读性、可沟通性、可体验性的故事空间;其次,故事城市由人、事、物、场、境五个维度构成,应立足于此五维模型展开规划;最后,讲好城市故事须从故事城市的五维模型出发,围绕资源、定位、内容、传播、行动五个方面进行战略规划和传播。

This study introduces a new concept,"City is story",from the perspective of narratology,differing from conventional urban research.Based on this new concept,the study also proposes a set of concepts,paths,and strategic methods for recognizing,building,and transmitting city around three theoretical propositions:story-based cognition,story-based narrative,and story-based communication of the city.The specific points of view include five aspects and can be summarized as follows.First,the city is a storytelling space and a narrative space with readability,communicability,and experiential depths.Second,the story city is composed of five narrative dimensions,namely person,event,items,feld,and environment.Building a story city should be based on the above five-dimensional model.Third,to tell the story of city,we must start from the five-dimensional model of the story city and carry out strategic planning as well as communication around the five aspects of resources,positioning,content,communication and action.