AIGC工具应用于广告创意生成和优化研究

Research on AIGC Tool Applicating in the Generation and Optimization of Advertising Creativity-Based on an experimental case of the 16th The College Student Advertising Art Competition HBN Strategy Sheet

本文采用实验方法,旨在探明AIGC工具如何更好地服务于广告创意产业。结果表明,在文本生成领域,AIGC的应用已经能基本满足要求;然而在图像生成以及视频生成方面,AIGC对于满足创意广告需求的能力仍显不足。研究成果为进一步优化AIGC工具提供了方向,具有潜在的行业应用价值。

Using experimental methodology,this paper’s purpose is to elucidate how AIGC tools can better serve the advertising creativity industry.Findings indicate that while the application of AIGC in text generation largely meets requirements,its capacity in generating images and videos for high-level creative advertising demands remains insufficient.These research outcomes provide direction for the further optimization of AIGC tools and hold potential applicative value for the industry.