摘要
通过文献资料、问卷调查、访谈法、数理统计等方法,对河南省体育产业发展现状和居民体育消费情况进行分析,结合新常态下体育产业发展的机遇和挑战,探讨体育产业高质量发展路径抉择:破除体制机制壁垒、优化体育产业结构、升级特色体育赛事、吸引外资融入、促进体育消费、满足消费需求等,以驱动体育产业的转型升级。
This paper analyzes the current development status of the sports industry and the sports consumption situation of residents in Henan province through the methods of literature review,questionnaire survey,inter-view,and mathematical statistics.Combining with the opportunities and challenges of the development of the sports industry under the new normality,it explores the path choice for high-quality development of the sports in-dustry:removing institutional barrier,optimizing the sports industry structure,upgrading featured sports events,attracting foreign investment,promoting sports consumption,meeting consumers’demand and other paths can be used to drive the transformation and upgrade the sports industry.
作者
涂金龙
潘天锡
李爱菊
TU Jinlong;PAN Tianxi;LI Aiju(Henan Polytechnic Institute,Nanyang 473000,China;Loughborough University,Loughborough LE113TU,the UK;School of Physical Education,Nanyang Normal University,Nanyang 473061,China)
出处
《南阳师范学院学报》
CAS
2024年第5期72-77,共6页
Journal of Nanyang Normal University
基金
河南省哲学社会科学兴文化专项项目(2022XWH122)
河南省教育厅青年骨干教师培养计划项目(2021GGJS125)
南阳师范学院汉文化学科群委托项目。
关键词
新常态
河南省
体育产业
高质量发展
the new normality
Henan province
sports industry
high-quality development
