摘要
阐述数字化管理在电力营销业务中的应用价值,探讨数字化技术在电力营销的应用,包括对数据进行实时监测、建立电力营销数据库、建立客户关系管理系统、优化供电企业服务流程,以有效促进电力营销管理水平的提升。
This paper expounds the application value of digital management in power marketing business,explores the application of digital technology in power marketing,including real-time monitoring of data,establishment of power marketing database,establishment of customer relationship management system,optimization of power supply enterprise service process,in order to effectively promote the improvement of power marketing management level.
作者
范雅舒
徐鸣灿
FAN Yashu;XU Mingcan(State Grid Liaoning Electric Power Co.,Ltd.,Shenyang Dongling District Power Supply Branch Liaoning110133,China)
出处
《电子技术（上海）》
2024年第5期136-138,共3页
Electronic Technology
关键词
数字化技术
电力营销技术
客户关系管理系统
digital technology
power marketing technology
customer relationship management
