摘要
阐述电力营销中人工智能应用与优化策略,包括数据分析、预测决策支持和客户关系管理。通过数据驱动的决策和个性化营销策略,企业能够实现成本控制、市场竞争优势以及客户满意度的提升。
This paper describes the application and optimization strategies of artificial intelligence in power marketing,including data analysis,predictive decision support,and customer relationship management.Through data-driven decision-making and personalized marketing strategies,enterprises can achieve cost control,market competitiveness,and improved customer satisfaction.
作者
申文
耿然
SHEN Wen;GENG Ran(StateGrid Shanghai PudongPower SupplyCompany,Shanghai 200122,China)
出处
《电子技术(上海)》
2024年第5期200-201,共2页
Electronic Technology
关键词
智能技术
数据分析
电力营销
intelligent technology
data analysis
electricity marketing