智能化与数字化驱动的电力营销转型策略分析

Analysis of Transformation Strategies for Power Marketing Driven by Intelligenceceand Digitalization

阐述智能化、数字化技术在电力市场营销中的应用,包括大数据分析、人工智能、物联网、电子商务平台、移动应用程序、社交媒体的应用。分析其对电力市场营销转型的影响、挑战与应对策略。

This paper describes the application of intelligent and digital technologies in power market marketing,including big data analysis,artificial intelligence,the Internet of Things,e-commerce platforms,mobile applications,and social media applications.It analyzes its impact,challenges,and response strategies on the marketing transformation of the electricity market.