手作非遗、文创经济与社会美育:以上海草编文创馆为例

Handmade Intangible Cultural Heritage,Creative Economy,and Social Aesthetic Education:The Case of Shanghai Straw Weaving Cultural and Creative Center

围绕“非遗”展开的社会美育,需要处理其美感生成机制和价值系统在具有普适性的工业化社会与原生乡土社区之间的转换方式。文创经济提供了实现这一转换的多元价值路径。本文以位于嘉定区徐行镇的上海草编文创馆为例,基于参与式观察与访谈,考察一种植根于传统乡土社区的手工艺品,如何与“创意设计”和“公共教育”紧密结合,从而获得新的生命力。文创经济既使社会美育成为非遗传播的重要渠道,又通过创造新的赋值方式,回馈本地社区以遗产传承的更多意义感与价值。

The social aesthetic education centered on"intangible cultural heritage"needs to address the switch of its mechanisms of generating aesthetics and value systems between the industrialized society and the original rural communities.The cultural and creative economy offers diverse value pathways to achieve this transformation.This article uses the Shanghai Straw Weaving Cultural and Creative Center in Xuhang Town,Jiading District,as a case study.Based on participatory observation and interviews,it examines how a handicraft rooted in traditional local communities can integrate closely with"creative design"and"public education"to gain new vitality.The cultural and creative economy not only makes social aesthetic education an important channel for the dissemination of intangible cultural heritage but also,by creating a new valorization process,reciprocates the local community with a greater sense of meaning and values in heritage preservation.