用电检查中的营销大数据技术运用分析

Analysis of the application of marketing big data technology in electricity inspection

随着电力发展水平的提升,很多电力企业已经通过使用大数据技术实现了用电检查中的营销数据信息化管理目标,有助于降低工作人员的数据管理难度,使得电力企业能够将更多的时间用于优化供电服务,从而不断提高电力企业的供电服务能力。本文首先分析用电检查中的营销数据信息化管理出现的问题,其次探讨用电检查中的营销信息化管理的优化措施,以期对相关研究产生一定的参考价值。

With the improvement of power development level,many power companies have achieved information management goals by using big data technology to use marketing data in power inspection,which helps to reduce the difficulty of data management for staff,allowing power companies to spend more time optimizing power supply services and continuously improving their power supply service capabilities.This article first analyzes the problems in the informatization management of marketing data in electricity inspection,and then explores the optimization measures of marketing informatization management in electricity inspection,in order to provide reference for related research.