Z世代青年群体“消费搭子”的图景呈现与归因透视

A Perspective on the Group Landscape and Attribution of“Consumption Hitchhikers”in Generation Z Youth Groups

伴随Z世代青年对社交体验感注重程度的加深,“消费搭子”作为一种脱离固定地域化和完全人情化的新型社交模式,正以高效、便捷、悦己的方式在青年群体消费行动中风行一时。透视Z世代青年“消费搭子”的真实图景,呈现出时空更迭、旨趣互糅、情感切换、工具泛用等不同于传统趣缘社交群体的消费特征,并在多元化场域、共鸣化认同、一致化层级和相交化目的等内外因素的驱动下,成为年轻一代追捧的新型社交方式。客观审视当下以“消费搭子”为代表的社交类型,肯定其为Z世代青年提供相互陪伴、破除社交障碍、满足情感需求、提升消费体验等正外部性效应的同时,也要辩证看待其发展。

Along with the deepening of the focus on social experience among the youth of Generation Z,“consumer partners,”as a new type of social model that is detached from the traditional regionalization and complete humanization,is giving the youth group precise companionship in an efficient,convenient and self-satisfying way.The real picture of Generation Z youth“consumption partners”shows the consumption characteristics in terms of time and space change,mutual interests,emotional switching and general use of tools,which are different from those of the traditional interest groups.Driven by the combined forces of diversified fields,resonating identities,consistent hierarchies,and intersecting purposes,the young generation’s popularity has been raised.An objective study of the current social types represented by“consumer hitchhikers”affirms that they provide positive externalities such as mutual companionship,break down social barriers,meet emotional needs,and enhance the consumption experience for the youth of Generation Z.Its development,though,should be viewed dialectically.