宋韵美食的文化传承与转化利用

Inheritance,Transformation and Utilization of the Culture of Song-style Food

丰富和发展宋韵文化内涵,对努力打造宋代“美食+”特色的文创IP体系工作具有重要作用,对宋韵美食文化传承与转化利用:一要挖掘宋韵美食品牌的文化底蕴,提升传统食品品牌自信;二要复原一批具有宋韵渊源的餐饮茶酒老字号,彰显宋代美食文化地标独特魅力;三要恢复宋代临安的“国宾馆”——班荆馆;四要打造杭州湖墅运河边的“北关夜市”商业街(宋韵美食街),做好夜游经济;五要有机更新杭帮菜博物馆展陈内容,彰显“宋韵美食”文化;六要创建宋代美食文化研究基地等平台,助推多层次的宋韵美食研发梯队,探索“标准化+”宋韵食品加工制作工程,助力宋韵美食品牌建设;七要打造“宋韵美食家苏东坡”的特色IP,开展系统性的宋韵美食文化传播。

Enriching and developing culture related to the South Song Dynasty(1127-1279)can be of great importance for inheriting and building the cultural essence of the Song-style food and creating the intellectual property system characterized with Song food+.The following measures and suggestions are hereby made for inheriting,transforming and utilizing Song-style food:1)exploring the cultural content of Song-style food to enhance confidence in traditional food brands;2)restoring a number of brandname restaurants,wine shops and tea houses with Song origin to demonstrate the unique charm of Song culture and Song food;3)restoring Banjing Mansion in Linan,the State Guesthouse of the South Song Dynasty;4)building a commercial street-the Beiguan Night Fair-near the lakeside villas along the Grand Canal to boost nighttime tourism;5)upgrading the exhibits in the Hangzhou Culinary Museum to display the culture of Song-style food;6)creating research bases and other platforms for Song-style food to cultivate multiple-dimensional researchers,and exploring“standardized+”Song-style food processing procedures to boost brand construction of Song-style food;and 7)building the signature intellectual property of Su Dongpu(1037-1101)as a great Song food connoisseur.