从虚拟到现实:网络游戏用户合作行为迁移研究的兴起与探索

From Virtual to Reality:The Rise and Exploration of Research on the Transfer of Cooperative Behavior Among Online Game Users

虚拟世界来临,人类新的合作空间与社会困境并行出现。研究虚拟世界中人类的合作行为与规律以及虚拟世界合作对现实世界合作的迁移影响,成为智能社会时代的前沿议题。对网络游戏分析场景进行了研究,以虚拟世界的合作行为以及行为迁移现象为分析目标,揭示网络游戏用户合作行为虚拟现实迁移议题的研究兴起、过程与学科视角,探讨网络游戏通过虚拟合作化身等微观心理路径影响用户在游戏内外的合作行为的作用路径、机制与边界条件;提出并阐释“普罗透斯效应”理论在虚拟现实情境下用户行为迁移研究议题的一般性解释力;建议在未来的研究中进一步围绕“学科分析交叉,真实场景丰富、样本范围扩大,研究方法多样”等方向,对“普罗透斯效应”理论进行宽视角、跨文化、大样本、多方法的实证研究与模型修正研究。

After the advent of the virtual world,new collaborative spaces and social dilemmas for humanity have emerged in parallel.Studying the cooperative behavior and patterns of people in the virtual world,as well as the migration impact of virtual world cooperation on real world cooperation,has become a cutting-edge issue in the era of intelligent society.This article selects online games as the analysis scenario,with the cooperative behavior and behavior transfer phenomena in the virtual world as the analysis objectives.It reveals the rise,process,and disciplinary perspective of research on the issue of virtual reality transfer of cooperative behavior,and explores the role,mechanism,and boundary conditions of online games influencing users'cooperative behavior inside and outside the game through micro psychological pathways such as virtual cooperative avatars.It also proposes and explains the general explanatory power of the“proteus effect theory”in the study of user behavior transfer in virtual reality scenarios.It is recommended to further focus on interdisciplinary analysis,rich real scenarios,expanded sample range,and diverse research methods in future research,and conduct empirical research and model revision research on the“proteus effect theory”from a broad perspective,cross-cultural,large sample,and multiple methods.