中小外贸鞋服企业创新创业发展路径研究

Innovation and Entrepreneurship Development Path of Small and Medium-Sized Foreign Trade Footwear and Clothing Enterprises

本文以我国中小外贸鞋服企业为研究对象,分析了其创新创业发展的现状、问题和对策。通过概述我国整体外贸市场的形势和中小外贸鞋服企业的发展特点,从内生竞争力和内外风险两个方面,深入剖析我国中小外贸鞋服企业创新创业发展的现实困境。基于上述分析,提出了中小外贸鞋服企业创新创业路径发展的对策建议,包括通过宏观政策优化企业创新创业环境和通过微观管理对企业创新创业实践指导两个层次,为我国中小外贸鞋服企业的可持续发展提供参考。

Taking small and medium-sized foreign trade footwear and clothing enterprises in China as the research object,this paper analyzed the current situation,problems,and countermeasures of their innovation and entrepreneur⁃ship development.By summarizing the overall situation of China's foreign trade market and the development character⁃istics of small and medium-sized foreign trade footwear and clothing enterprises,this paper studied the practical situa⁃tion of innovation and entrepreneurship development of small and medium-sized foreign trade footwear and clothing enterprises in China from two aspects:endogenous competitiveness and internal and external risks.Based on the above analysis,this paper put forward the suggestions for the development of innovation and entrepreneurship path of small and medium-sized foreign trade footwear and clothing enterprises,including optimizing the enterprise innovation and entrepreneurship environment through macro policies and guiding the enterprise innovation and entrepreneurship practice through micromanagement,to provide reference for the sustainable development of small and medium-sized foreign trade footwear and clothing enterprises in China.