穗深港高质量协同共建邮轮旅游高地的核心要义和实施路径

Research on the Core Essence and Implementation Path of High-Quality Collaborative Construction of Cruise Tourism Highlands in Guangzhou,Shenzhen,and Hong Kong

旅游业高质量发展能满足人民日益增长的美好生活需要,邮轮旅游是扩大文化和旅游消费的重点之一。文章以穗深港高质量协同共建邮轮旅游高地为研究对象,认为穗深港高质量协同共建邮轮旅游高地的核心要义包括政策协同、基础互通、产业升级、市场互动、营销联合、服务提升等六个方面,实施路径包括“提升旅游目的地吸引力、做大旅游客源地市场规模、提升邮轮旅游企业能力、完善支撑和保障系统、发挥非营利性组织能动性”等五个方面。

The high-quality development of the tourist industry can meet the growing needs of people for a better life,and cruise tourism are one of the key points in expanding cultural and tourist consumption.This study focuses on the high-quality collaborative construction of cruise tourism highlands in Guangzhou,Shenzhen,and Hong Kong,and concludes that the core essence of high-quality collaborative construction of cruise tourism highlands in Guangzhou,Shenzhen,and Hong Kong include the six aspects of “policy collaboration,basic connectivity,industrial upgrading,market interaction,marketing cooperation,and service improvement”,and the implementation path includes the five aspects of “improving the attractiveness of tourist destinations”,expanding the market size of tourist source areas,strengthening the capabilities of cruise tourism enterprises,improving support and guarantee systems,and leveraging the initiative of non-profit organizations.