谁是对的人:社交媒体如何影响青年人的择偶观

Who is the Right Person:How Does Social Media Influence Young People’s Views on Mate Selection?

青年是社交媒体中活跃的主角。社交媒体在成为青年主要信息获取渠道,便利他们生活的同时,也对他们的认知、态度和行为产生影响。择偶是青年日常生活中必不可少的需求,社交媒体的发展对青年择偶观的影响不容小觑。本研究主要探讨社交媒体对青年择偶观的可能影响路径及具体机制。通过对29名青年用户的深度访谈发现,社交媒体对青年择偶观存在四种中观层面上的影响路径,分别为理解、定向、表达和娱乐。在微观层面上,单一社交媒体平台使用和跨社交媒体平台使用这两种不同的社交媒体使用行为,通过影响青年用户的信息可见性及内容相关性,使其形成五种不同的感知,分别对青年择偶观产生不同影响。在这一过程中,社交媒体虽然存在信息茧房效应,但只有在一定程度上符合相关条件时才会出现,进而影响青年的择偶观。

Youth are the active role in social media,which is the main channel for them to acquire informa-tion,exerts an impact on their cognition,attitude,and behavior while facilitating their daily lives.Mate selec-tion is an essential part of life for young people.The influence of social media on young people’s views on mate selection is becoming increasingly prominent.This paper studies the possible influence paths of social media for young people’s views on mate selection,and its specific mechanisms.Through in-depth inter-views with 29 young users,it is found that there are four paths for social media influencing young people’s mate selection views at middle level,namely understanding,orientation,expression,and entertainment.At the micro level,there are two different using behaviors of social media:single social media platform usage and cross social media platform usage.The information flow contents young users acquire through the plat-form are different,and the relevance to their own ideas,interests,and hobbies are different,making the simulated environment constructed by social media generate five different perceptions for users,which have different impacts on their views on mate selection.In this process,there is an information cocoon effect of social media which,however,only appears when the relevant conditions are met to a certain extent,thus in turn affecting young people’s views on mate selection.