基于SWOT-AHP湘东地区非遗与乡村旅游深度融合的路径探析

Analysis of the Path of Deep Integration of Intangible Cultural Heritage and Rural Tourism in Eastern Hunan Based on SWOT-AHP

SWOT-AHP分析法为湘东地区非遗+乡村旅游提供了一个有效的框架,本文深入探讨了其内外部竞争环境、竞争条件、各种因素之间的协同作用,并且构建出一个完整、系统、准确的乡村旅游模式情景,最终提出了一条振兴湘东地区非遗+乡村旅游的路径:“非遗+”,即推动供给侧结构性改革,构建乡村旅游产业新体系;“产学研销”,即实施协同创新,实现乡村旅游的发展与繁荣。通过推动非遗产业化,为乡村旅游提供强有力的支撑;利用“区域协同”平台,拓展产业发展空间,打造全新的乡村旅游模式。

The SWOT AHP analysis method provides an effective framework for intangible cultural heritage+rural tourism in eastern Hunan Province,thus deeply exploring its internal and external competitive environment,competitive conditions and synergies between various factors,and constructing a complete,systematic and accurate rural tourism model scenario,and finally putting forward a path to revitalizing intangible cultural heritage+rural tourism in eastern Hunan province:"Intangible cultural heritage+"means to promote supply-side structural reform and build a new system of rural tourism industry;"Production,university,research and marketing",that is,the implementation of collaborative innovation,to achieve the development and prosperity of rural tourism.To provide strong support for rural tourism by promoting the industrialization of intangible cultural heritage;Use the"regional collaboration"platform to expand the space for industrial development and create a new rural tourism model.