面向社区图书馆的音像资源阅读推广活动研究——以北京市社区图书馆为例

Research on Reading Promotion Activity of Audiovisual Rresources for Community Libraries:Taking Beijing Community Library as an Example

音像资源作为馆藏非书资料之一,在图书馆阅读推广活动中扮演着重要角色。社区图书馆作为现代公共文化服务体系的公益性基础节点,承担着向居民个体提供均等化服务的重要职责。论文指出了音像资源社区图书馆阅读推广的理论导向,诠释了其在社区图书馆阅读推广中的价值体现,结合调研揭示了推广问题症结,然后有针对性地提出了推广策略。通过建立需求调研机制、塑造适合的阅读空间、加强音像资源配置、开通自助借还服务、打造线下活动品牌、搭建网络阅读推广平台六项可行性、有效性的实践举措,发挥音像资源在基础公共文化空间引领居民文化自信的作用。

As one of the non-book materials in library collection,audiovisual resources play an important role in library reading promotion activities.As the foundation node of modern public cultural service system,community library undertakes the important responsibility of providing equal service to individual residents.This paper points out the theoretical orientation of audiovisual resource reading promotion in community library,interprets its value in community library reading promotion,reveals the crux of the promotion problem combined with research,and then puts forward targeted promotion strategies.Through establishing a demand research mechanism,shaping a suitable reading space,strengthening audiovisual resource allocation,opening self-service borrowing and returning services,creating offline activity brands,and building an online reading promotion platform,these six practical measures are feasible and effective to give full play to the role of audiovisual resources in guiding residents’cultural self-confidence in basic public cultural space.