基于质量提升视角的商标品牌指导站标准化建设对策研究

Research on the Standardization of Trademark and Brand Guide Stations from the Perspective of Quality Improvement

本文通过介绍商标品牌指导站建设背景、分析商标品牌指导站当前发展现状及建设运行服务过程中存在的问题,基于质量提升视角,从标准化角度对进一步加强商标品牌指导站规范建设、服务、运行等方面提出对策建议,以期通过标准化建设促进知识产权基础服务“最后一公里”高效规范实施,为地方经济高质量发展赋能。

This paper introduces the background of trademark and brand guide stations,analyzes the current development status of trademark and brand guide stations and the existing problems in the construction and operation service process.Based on the perspective of quality improvement,it puts forward countermeasures and suggestions for further strengthening the standardized construction,service and operation of trademark and brand guide stations from the perspective of standardization in order to promote the efficient and standardized implementation of the“last mile”of intellectual property basic services through standardization construction,and help the high-quality development of local economy.