湖州“南浔知味·红美人”品牌包装设计与开发研究

Packaging Design and Development of Huzhou“Nanxun Know Taste”Red Beauty Brand

基于对南浔知味农产品品牌的研究和探讨,将区域文化融入品牌设计,助推一定区域内经济文化的双重发展。在顺应乡村振兴的背景下,运用品牌设计策划与推广,通过借助品牌标识设计、包装设计等设计呈现,推动区域性农产品品牌创新与发展。

Based on the research and discussion of Nanxun Zhiwei agricultural product brand,the purpose is to integrate regional culture into brand design and promote the dual development of economy and culture in a certain region.Methods In the context of adapting to the revitalization of rural areas,the brand design planning and promotion were used to promote the innovation and development of regional agricultural product brands by means of brand logo design,packaging design and other design presentations.