中医药博物馆中医药文化传播现状及对策

Current Situation and Countermeasures of Traditional Chinese Medicine Culture Dissemination in Traditional Chinese Medicine Museums

通过综合运用文献研究、案例分析、实地调查与访谈等多种方法,深入探索了中医药博物馆在传播中医药文化过程中的发展现状、活动实施状况及其所遇到的困境与挑战。在国家对文化传承与创新给予高度关注的背景下,中医药博物馆凭借独特的资源优势与多元化的传播手段,成为深化中医药知识普及、承载传统文化传承的重要阵地。实地调查与数据分析揭示,中医药博物馆在数量上仍有缺口,地域分布亟待均衡,专业讲解团队亟待加强,新媒体与数字化应用亦需突破。提出了一系列针对性的发展策略,旨在推动中医药博物馆事业的均衡与高质量发展,为中医药文化的广泛传播与深度传承注入新动能。

Through the comprehensive use of various methods such as literature research,case analysis,field investigation,and interviews,this study deeply explored the development status,activity implementation status,as well as the difficulties and challenges encountered by traditional Chinese medicine museums in the process of disseminating traditional Chinese medicine culture.In the context of the country's high attention to cultural inheritance and innovation,the traditional Chinese medicine museum,with its unique resource advantages and diversified means of communication,has become an important position to deepen the popularization of traditional Chinese medicine knowledge and carry the inheritance of traditional culture.Field investigations and data analysis reveal that there is still a gap in the number of traditional Chinese medicine museums,and the regional distribution urgently needs to be balanced.Professional interpretation teams urgently need to be strengthened,and breakthroughs are also needed in new media and digital applications.This study proposes a series of targeted development strategies aimed at promoting the balanced and high-quality development of traditional Chinese medicine museums,injecting new momentum into the widespread dissemination and deep inheritance of traditional Chinese medicine culture.