新媒体时代体育自媒体发展的优化路径探究

Exploring Optimization Paths for the Development of Sports We-Media in the New Media Era

当今社会中,自媒体已经成为最热门的话题之一。体育领域的自媒体是体育运动推广和普及的重要方式,也是体育文化传播的有效手段,它的存在使广大的体育迷能够更直观、更生动、更有趣地了解体育赛事。该文通过文献资料法和逻辑分析法,从传播形态和传播内容2个方面,阐述体育自媒体的发展现状;从缺乏专业知识和严谨态度,侵权行为频发,信息传播不准确,内容偏颇、不客观4个方面,分析体育自媒体发展存在的问题;从国家、自媒体从业者、受众3个层面,寻求体育自媒体发展的优化路径,旨在为体育自媒体的未来发展提供相关建议,使体育文化能够更广泛、有效地传播。

In today's society,we-media has become one of the hottest topics.We-media in the field of sports is an important way to promote and popularize sports and also an effective means of spreading sports culture,and its existence enables extensive sports fans to have a more intuitive,vivid and interesting understanding of sports events.This article uses the methods of literature and logical analysis to elaborate on the development status of sports we-media from two aspects:the communication form and content,analyzes the problems in the development of sports we-media from four aspects:the lack of professional knowledge and rigorous attitude,frequent infringement acts,inaccurate information dissemination,and biased and non-objective content,and seeks optimization paths for the development of sports we-media from the three levels of the country,we-media practitioners and the audience,aiming to provide relevant suggestions for the future development of sports we-media and more widely and effectively disseminate sports culture.