行动者网络视角下马山县体文旅融合发展路径研究

Research on the Development Path of Sports-Culture-Tourism Integration in Mashan County from the Perspective of the Actor Network

运用文献资料法、案例分析法等,从行动者网络理论视角切入,解析马山县体文旅产业从初步构建到发展优化的动态过程,基于马山县转型发展面临的困境,提出优化路径。马山县体文旅产业发展机遇:直接政策导向明确、经济发展必然趋势及体文旅融合新动能。发展困境:专业人才缺乏、基础设施落后、宣传力度不足以及体文旅融合度弱。优化路径:征召异质行动者,创新产品供给;完成转译,完善基础设施建设;丰富宣传方式,调整宣传重点;掘深度,拓宽度。

This paper analyzes the dynamic process from the initial construction to the development and optimization of sports,culture and tourism industries in Mashan County from the perspective of the actor-network theory by the literature method and the case analysis method,and proposes optimization paths based on the difficulties faced by the transformation and development of Mashan County.The development opportunities of sports,culture and tourism industries in Mashan County:clear direct policy guidance,the inevitable trend of economic development and the new momentum of sports-culture-tourism integration.Difficulties:the lack of professional talents,lagging infrastructure,inadequate publicity and the weak integration of sports,culture and tourism.Optimization paths:recruiting heterogeneous actors to innovate product supply,completing translation to improve infrastructure construction,enriching the way of publicity to adjust the focus of publicity,digging depth and widening width.