乡村振兴战略下农村群众体育赛事的多维价值、制约因素与铺展路径——基于“村BA热”的思考

Multi-dimensional Value,Restrictive Factors and Popularity Path of Rural Sports Events under Strategy of Rural Revitalization Based on “Cun BA”

农村群众性体育赛事高度契合人民群众对美好生活追求的时代需要,是助力乡村振兴战略的重要抓手。采用文献资料法、逻辑分析法等研究方法,基于“价值探析—因素审视—路径铺展”的整体逻辑框架,旨在诠释乡村振兴战略背景下我国农村群众体育赛事的多重功能与作用,探明当前制约农村群众体育赛事进一步发展的潜在影响因素,并提出解决思路。研究认为:从实践成效来看,农村群众体育赛事具备产生经济效益、放大社会效益、提高社区凝聚力、促进社会发展以及改善农民生活等功能,为乡村产业兴旺、生态宜居、乡风文明、有效治理及生活富裕提供了助力支点。从理论与实践视角出发,发现乡村生活挖掘不充分、专业人才储备不充裕、乡村文化建设不到位、生态特色功能不明显、社会组织力量不聚合等是制约我国农村群众体育赛事进一步高质量发展的潜在制约因素。因此,提出坚持讲述乡村美好生活,深化赛事本质内涵;强化乡村人才效应,保障赛事运作质量;优化乡风文明环境,提升赛事开展活力;凸显乡村生态特色,扩大赛事承办优势;发挥乡村组织合力,增强赛事治理效能等铺展路径。

Rural sports events are highly in line with the people's pursuit of a better life,and are important in the rural revitalization.Through literature review,logical analysis and other research methods,based on the overall framework of “value,element and path”,this paper aimed to reveal the multiple functions of rural sports events in China under the background of rural revitalization,the factors restricting the further development of rural sports events and put forward solutions.It held that from the perspective of practical results,rural sports events generated economic and benefits,improving community cohesion,promoting social development,prosperity of rural industries,ecological livability,rural civilization,effective governance and better life.Theory and practice showed that insufficient utilization of rural resources,insufficient reserve of professional talents,inadequate construction of rural culture,unobvious ecological characteristics,and lack of collective social organization forces were potential constraints restricting high-quality development of rural sports events in China.Therefore,to insist on building a beautiful life for the countryside,to promote the quality of the sports events,to give yield of the rural talents,to ensure the quality of competition operation,to optimize the environment,to enhance the vitality of the sports events,to highlight the rural ecological characteristics,to expand the advantages of event hosting places,to give full play to the joint efforts of rural organizations and to enhance the effectiveness of event governance were the solutions.