基于地方产业和民族文化的汽车软装饰创新设计——以五菱汽车品牌为例

Innovative design of automobile soft decoration based on local industry and national culture-Taking WULING automobile brand as an example

目前的汽车软装饰产品大多呈大众化、通用化,缺乏与汽车品牌的深度、有机融合。秉持“挖掘共通的内涵寻找交集、融合民族与时尚做乘除法、遵循精简与系列做加减法”的设计理念,调查筛选识别度高的柳州苗、侗民族文化元素,选取苗、侗图腾中最具有代表性的精髓“蝴蝶妈妈”、鱼等,以五菱品牌多用途汽车、新能源车为载体,进行“车饰合一”的软装饰创新设计与实践,以期助力打造区域特色品牌,推动地方汽车产业升级和民族文化的大发展。

The current automobile soft decoration products are popular and universal,lacking a deep,organic integration with automobile brands.Adhering to the design concept of"mining common connotation to find intersection,integrating ethnic and fashion to do multiplication and division,and following simplification and series to do addition and subtraction",we investigated and screened local Miao and Dong ethnic cultural elements with high recognition,selected the most representative quintessence of local Miao and Dong totems:"Butterfly Mother",fish,etc.,and carried out the innovative design and practice of"car decoration integration"with WULING brand multi-purpose vehicles and new energy vehicles as the carrier.This will help to build a regional brand and promote the upgrading of local automobile industry and the development of national culture.