基于“三教改革”,高职院校活页式教材开发与设计--以“市场营销综合实训”课程为例

Based on the"Three Education Reform",the development and design of Loose Leaf teaching Materials in Higher Vocational Colleges—Taking the Comprehensive Marketing Training Course as an Example

在职业教育转型背景下,高职院校通过推进“三教改革”逐步实现技能型人才培养目标。教材改革方面,活页式教材相比传统教材,具有“活”与“新”的特点,教材内容体现企业新需求、新变化且能够灵活调整,满足了职业教育人才培养需求。本文以市场营销综合实训课程为例,阐述“三教改革”中教材改革的思路,提出活页式教材的开发路径。

In the context of vocational education transformation,vocational colleges are gradually achieving the goal of cultivating skilled talents by promoting the"three education reforms".In terms of textbook reform,loose leaf textbooks have the characteristics of being"lively"and"new"compared to traditional textbooks.The content of the textbooks reflects the new needs and changes of enterprises and can be flexibly adjusted,meeting the needs of vocational education talent cultivation.This article takes the comprehensive marketing training course as an example to explain the ideas of textbook reform in the"Three Education Reform"and proposes the development path of loose leaf textbooks.