营销视角下以学生为中心的有效教学设计研究

A Study on Student Centered Effective Teaching Design from a Marketing Perspective

教学是教师通过一定教学手段,将教学内容传授给学生的过程,与营销中通过一定营销手段将产品销售给消费者的过程类似。教学强调以学生为中心,营销则强调以消费者为中心,因此可从营销视角下看待教学问题。首先对比营销要素与教学要素的基本关系,其次在此基础上分析经典营销理论与有效教学的内在联系,最后组合多种营销策略,以学生为中心,从拦截注意力、激发好奇心、突出关键点、提高参与度和植入价值观五个方面进行有效教学设计。

Teaching is the process in which teachers impart teaching content to students through certain teaching methods,similar to the process in marketing where products are sold to consumers through certain marketing methods.Teaching emphasizes student-centered approach,while marketing emphasizes consumer centeredness,so teaching issues can be viewed from a marketing perspective.Firstly,the basic relationship between marketing elements and teaching elements is compared,and then the internal connection between classic marketing theories and effective teaching is analyzed.Finally,multiple marketing strategies are combined,with students as the center,to design effective teaching from five aspects:intercepting attention,stimulating curiosity,highlighting key points,improving participation,and implanting values.