文旅融合背景下聊城黄运文化保护与开发研究

Research on the Protection and Development of the Culture of Yellow River and the Canal in Liaocheng in the Context of the Culture-tourism Integration

聊城位于黄河、运河交汇之地,黄运文化资源极为丰富。近年来,聊城市极为重视黄河、运河文化的保护和开发,在管理机制和项目建设方面取得了显著成绩,但同时也存在遗产保护不够系统全面、研究阐释和宣传力度不够、开发利用水平较低、配套服务设施不健全等问题和不足。针对这一现状,聊城市应采取加大遗产保护和阐释力度、丰富旅游产品供给、创新旅游发展业态、打造特色旅游品牌、完善配套服务设施等措施,深入挖掘黄运文化的内涵和价值,推动黄运文化的创新性发展和创造性转化,真正将聊城打造成为“两河交汇”的“明珠城市”。

Liaocheng,which is located at the intersection of the Yellow River and the Canal,is extreme⁃ly rich in cultural resources related to the Yellow River and the Canal.In recent years,Liaocheng City has attached great importance to the protection and development of the culture of Yellow River and the Canal,and has achieved significant results in management mechanisms and project construc⁃tion.However,there are also problems and deficiencies such as insufficient systematic and comprehen⁃sive heritage protection,insufficient efforts in research and publicity,low level in development and utili⁃zation,and inadequate supporting service facilities.In response to this situation,Liaocheng City should take measures,such as increasing efforts to protect and interpret heritags,enriching the supply of tour⁃ism products,innovating the mode of tourism development,creating the brands of characteristic tourism,and improving supporting service facilities,to explore deeply the connotation and value of the Yellow River and the Canal culture,promote its innovative development and creative transformation,hence build Liaocheng into a“pearl city”where the two rivers converge.