融媒体环境下高校提升思政教育亲和力的现实困境与改进路径

The Realistic Dilemma and Improvement Path of Enhancing the Affinity of Ideological and Political Education in Colleges and Universities in the Environment of Integrated Media

融媒体时代的到来促使所有媒体实现“资源通融、内容兼融、宣传互融、利益共融”,其以实效性、便捷性等优势在社会各领域发挥着更大的作用,同时也给高校思政教育带来机遇和挑战。提高思政教育亲和力是高校思政教育贯彻落实“立德树人”根本任务的有效举措,能够保障思政教育育人作用的切实发挥。阐述融媒体环境下思政教育亲和力的积极影响,剖析融媒体环境下高校提升思政教育亲和力存在的现实困境,通过审视现状与整合资源,认为在融媒体环境下提升高校思政教育亲和力需要从更新理念、丰富内容、创新方式和营造氛围四个方面着手,以此有效促使思政教育工作落地见效。

The arrival of the era of integrated media has prompted all media to realize“integration of resources,content,publicity,and interest”.which plays a great role in various social fields with its ad⁃vantages of effectiveness and convenience,and brings opportunities and challenges to ideological and po⁃litical education in colleages and universities at the same time.Enhancing the affinity of ideological and political education is an effective measure for implementing the fundamental task of“cultivating people by boosting moral educationgood”in ideological and political education of colleges and universi⁃ties and it can ensure the effective implementation of the role of ideological and political education in educating people.The positive impact of the affinity of ideological and political education in the con⁃text of integrated media has been elaborated;the realistic dilemma of enhancing the affinity of ideologi⁃cal and political education in colleages and universities has been analyzed in the environment of inte⁃grated media.By examining the current situation and integrating resources,it is believed that improving the affinity of ideological and political education in colleges and universities in the environment of inte⁃grated media needs to start from four aspects:updating concepts,enriching content,innovating methods,and creating an atmosphere,so as to promote effectively the implementation and effectiveness of ideolog⁃ical and political education work.