新发展格局下文旅消费提质扩容的现实逻辑、战略导向与实践路径

Realistic Logic,Strategic Orientation and Practical Path for Quality Improvement and Capacity Expansion of Cultural Tourism Consumption under the New Development Pattern

新发展格局是文旅消费提质扩容的内在要求,也是文化旅游高质量发展的重要标志。深刻理解新发展格局下我国文旅消费提质扩容的现实逻辑、战略导向和实践路径,对于推动文旅经济高质量发展、更好地满足居民文旅消费需求具有十分重要的理论和实践意义。我国在居民文旅消费升级、文旅深度融合、城乡文旅协调发展、产业联动合作、数字技术赋能文旅等重点领域已形成巨大的内需潜力和空间,新发展格局需要更加注重纾困支持、更加注重产品创新、更加注重科技赋能、更加注重协同共享、更加注重制度建设。需要围绕优化供给、文旅融合、城乡协调、异业联动、数字赋能和扩大开放,构建供需双向匹配、文旅深度融合、区域协同共享、发展导向明确的文旅消费提质扩容动力体系,促进文旅消费空间拓展、文旅消费潜力释放和文旅消费提质扩容,助推文旅产业发展在扩大内需和推动高质量发展方面发挥更重要的作用。

The new development pattern is an inherent requirement for the improvement and expansion of cultural tourism consumption,and is also an important symbol of the high-quality development of cultural tourism.A deep understanding of the realistic logic,strategic orientation and practical path of improving the quality and expansion of China's cultural tourism consumption under the new development pattern is of great theoretical and practical significance for promoting the high-quality development of cultural tourism economy and better meeting the needs of residents'cultural tourism consumption.China has formed huge domestic demand potential in key areas such as upgrading residents'cultural tourism consumption,deep integration of cultural tourism,coordinated development of urban and rural cultural tourism,industrial linkage cooperation,and digital technology-empowered cultural tourism.Therefore,under the new development pattern,more attention should be paid to rescue support,product innovation,scientific and technological empowerment,collaborative sharing,and institutional building.Emphasis should be put on optimizing supply,cultural and tourism integration,urban and rural coordination,inter-industry linkage,digital empowerment and further opening-up,to establish a dynamic system for quality improvement and capacity expansion of cultural tourism consumption,which targets supply and demand matching,deep cultural and tourism integration,regional collaborative sharing,and clear development orientation.In this way,the cultural tourism industry is able to play a more important role in expanding domestic demand and boosting high-quality development.