全媒体时代大学生媒体素养提升的实施策略研究

Research on the Implementation Strategy of Media Literacy Improvement of College Students in the All-media Era

全媒体的持续发展为大学生接触、使用、革新全媒体提供了重要机遇,在此过程中,对大学生媒体素养的提升有着重要意义,体现在可以促进大学生对全媒体的充分利用、促进大学生对全媒体功能和技术的充分借力、促进大学生担当全媒体发展过程中的风险和创新责任。但是也存在大学生媒体使用素养亟待提升、大学生媒体思维亟待更新、大学生的媒体素养教育亟待重视等问题。本文研究发现,可以通过政策支撑,顶层设计;改变观念,革新思维;彰显大学生媒体主体性,增强媒体素养等策略,来有效提升全媒体时代大学生的媒体素养。

The continuous development of all-media provides an important opportunity for college students to contact,use and innovate all-media.In this process,the improvement of college students'media literacy is of great significance.It can promote college students to make full use of all-media,promote college students to fully leverage on all-media functions and technologies,and promote college students to assume the risk and innovation responsibility in the development process of all-media.However,there are also some problems,such as the urgent need to improve the media use literacy of college students,the urgent need to update the media thinking of college students,and the urgent need to pay attention to the media literacy education of college students.This stndy found that,through policy support,top-level design;changing ideas,innovate thinking;strategies such as highlighting the media subjectivity of college students and enhancing media literacy can effectively improve the media literacy of college students in the all-media era.