农村电商政策能够提升乡村数字治理水平吗?——基于政策反馈理论的实证分析

Can Rural E-commerce Policy Improve the Level of Rural Digital Governance?——Empirical Analysis Based on Policy Feedback Theory

乡村治理是国家治理体系的重要组成部分,农村电商是乡村数字经济的核心内容,在协调多方主体共同参与乡村治理、提升乡村治理主体的治理意愿和能力有着积极的作用。现有研究多集中于农村电商发展客观目标的结构化分析,对其社会效应和政治效应关注较少。本文基于政策反馈理论,利用2020年我国“电子商务进农村综合示范县”的截面数据,实证分析了农村电商政策对乡村数字治理的政策反馈效应及其内在机制。研究发现,农村电商政策能够显著促进乡村数字治理,其影响有较为明显的地区异质性特征,在经济发展水平较高、数字乡村整体建设水平较低的地区,反馈效应更为显著。同时,作为资源效应之一的网络技能具有显著的中介影响。研究表明,农村电商既是乡村特色经济发展的现实路径,也是乡村数字治理的重要契机,这为我国推进乡村数字治理和加强数字乡村建设提供了一定的启示和参考。

Rural governance is an important part of the national governance system in China.Rural ecommerce is the core content of the rural digital economy.It plays a positive role in coordinating multiple ac⁃tors to participate in rural governance,and improve the willingness and ability of rural development.Existing studies mostly focus on the structured analysis of the objective targets of rural e-commerce development,and pay less attention to its social and political effects.Based on the policy feedback theory,this paper uses the cross-sectional data of China’s“E-commerce in Rural Demonstration Counties”in 2020 to empirically ana⁃lyze the policy feedback effects of rural e-commerce policies on rural digital governance.The study found that rural e-commerce policies can significantly promote rural digital governance,and its impact has obvious regional heterogeneity.In areas with a high level of economic development and a low level of overall digital rural construction,the feedback effect is more significant.At the same time,network skills,as one of the re⁃source effects,have a significant mediating effect.The study shows that rural e-commerce is not only a real⁃istic path for the development of rural economy,but also an important opportunity for rural digital govern⁃ance,which provides certain inspiration and reference for promoting rural digital governance and strengthe⁃ning digital rural construction in China.