关系质量对知识转移质量的有效性研究

Research on the effectiveness of relationship quality on knowledge transfer quality

信息时代应用场景的多元化和多变性对知识转移质量提出了更高要求,因此,仅关注知识转移行为是否发生无法有效应对外部市场变化和主体差异性需求。在中国文化背景下,关系在企业间交易过程中扮演着重要角色。因此,研究构建“关系质量——知识转移质量”的理论模型,并进一步探究企业外部环境和内部自身能力因素对上述关系的权变影响。研究采用多元回归分析对225个样本数据进行实证分析,结果表明经济型和社会型关系质量皆能有效提升知识转移质量,但两者的作用有效性会随权变因素的变化而产生差异,在环境竞争性较低时,经济型关系质量对知识转移质量更有效,反之,社会型关系质量更有效;其次,环境竞争性减弱了经济型关系质量对知识转移质量的正向作用,加强了社会型关系质量对知识转移质量的正向作用;最后,知识重构能力能够强化关系质量对知识转移质量的正向作用。

This paper investigates the impacts of different types of relationship quality on the quality of knowledge transfer in marketing channel,as well as the moderating effects of external environmental competitiveness and internal knowledge reconstruction capabilities.It is well-known that knowledge is a key element for enterprises to gain competitive advantages,but there is no way for an enterprise to have all the knowledge it needs for its development,so it is necessary to actively seek external knowledge transfer in order to acquire knowledge resources.In the age of information,there is a growing diversity and variability in application scenarios,the requirement for quality of knowledge has been raised to a new level,and it is no longer possible to focus only on whether the knowledge transfer behavior occurs or not to effectively respond to external market changes and subject differences in demand,so how to achieve high-quality knowledge transfer in marketing channel has become an crucial issue that enterprises must address.While inter-firm knowledge transfer has been explored in previous studies,there are still some research gaps.In the first place,in previous studies,the primary focus was on whether knowledge transfer behavior actually takes places.,but the effectiveness of fulfilling knowledge needs of enterprises cannot be guaranteed by the occurrence of knowledge transfer behavior.Thus,further exploring the quality of knowledge transfer between companies within the marketing channel will have greater theoretical and practical value.In the second place,high-quality knowledge transfer does not happen on its own;it needs to be facilitated and guaranteed by a number of factors.In the context of Chinese culture,relationships play a significant role in the inter-firm transaction process,however,previous studies have mostly explored the influence of relationship quality only on a single dimension,and seldom examined its effect on the quality of knowledge transfer.At last,the quality of knowledge transfer is influenced by both internal and external environmental factors,as knowledge transfer encompasses both external and internal transportation,but existing research concentrates on the weighted impact of external environmental factors.As mentioned above,the study selected middle and senior executives from the appliance industry in China as the research objects,and used questionnaire survey method to collect data,then used multiple regression analysis to empirically analyze the collected data of 225 samples,and the results demonstrate that both economic and social relationship quality can in fact improve the quality of knowledge transfer,but the effectiveness of the roles of the two varies depending on the environmental competitive intensity,to be specific,economic relationship quality is more effective for knowledge transfer quality when environmental competitiveness is low,while conversely,social relationship quality is more beneficial when environmental competitiveness is high.Secondly,the positive impact of economic relationship quality on knowledge transfer quality is diminished by environmental competitiveness,but the positive impact of social relationship quality on knowledge transfer quality is strengthened.Finally,the quality of knowledge transfer is strengthened by the ability to reconstruct knowledge,which reinforces the positive effect of relationship quality on it.The study provides strong theoretical insights on how to effectively utilize relationship quality to improve the quality of knowledge transfer.