人工智能及大数据技术在数字营销中的创新应用分析

Research on the innovative application of artificial intelligence and big data technology in digital marketing

在现代化信息技术快速发展的推动下,数字营销对商业活动的价值越来越凸显。企业要做好数字营销工作,离不开人工智能及大数据技术。文章首先阐述了人工智能、大数据、数字营销的概念和含义,进一步分析了数字营销结合人工智能和大数据技术的实际应用方案,希望能为相关行业提供参考。

With the rapid development of modern information technology,the value of digital marketing in business activities is becoming increasingly significant.To do a good job in digital marketing,enterprises cannot do without artificial intelligence and big data technology.This article first elaborates on the concepts and meanings of artificial intelligence,big data,and digital marketing.Based on this,it further analyzes the practical application solutions of combining digital marketing with artificial intelligence and big data technology,hoping to provide reference and inspiration for relevant industries.