景德镇市青花玲珑瓷发展现状及成因分析

Analysis of the Current Situation and Causes of the Development of Blue and White Linglong Porcelain in Jingdezhen

2019年8月,《景德镇国家陶瓷文化传承创新试验区实施方案》正式获批,青花玲珑瓷作为陶瓷文化传承的重要输出产品,其发展现状应是试验区建设内容之一。本次调查对象主要是景德镇市陶瓷工厂、家庭式作坊和销售陶瓷的店铺以及消费者,通过卡方检验、交叉列联表分析、决策树等统计分析方法,从生产、销售和宣传三方面研究景德镇青花玲珑瓷的现状以及形成的原因,得出结论提出建议,将此项非物质文化遗产进一步在市场上推广。

In August 2019,the Implementation Plan of Jingdezhen National Ceramic Culture Inheritance and Innovation Pilot Area was formally approved,and the development status of blue and white linglong porcelain,as an important output product of ceramic culture inheritance,should be one of the contents of the construction of the pilot area.The survey object is mainly the ceramic factory,family-type workshop and stores selling ceramics as well as consumers in Jingdezhen.Through statistical analysis methods such as chi-square test,cross-linked table analysis and decision tree,we study the status quo of the blue and white Linglong Porcelain in Jingdezhen and the reasons for its formation from the three aspects of production,sales and publicity,and come up with conclusions and suggestions to further promote this intangible cultural heritage in the market.