从体验到行动:数字时代情感公众的技术可供性嵌入

From Experience to Action: Embedding Technological Affordances in the Affective Publics of the Digital Age

媒介化社会按照媒介逻辑来建构关系、统筹社群和机制运行,技术生态塑造显性生存语境,情感公众成为理性或非理性行动的重要参与者。针对数字技术和情感公众的互嵌问题,本研究据技术可供性理论提出“技术—情感”分析框架,从生成、流通和消费三阶段考察情感公众的数字传播实践。数字技术使情感载体产生文本、行为、时空层级迭代;其情感可供性体现在具身体验真实(可融合,可操作,可虚拟)、嵌入式参与(可代偿,可盈利,可约束)、弱组织联结(可动员,可收编,可反塑);数字情感的体验感、生产性和行动力赋权情感公众以参与微观社会政治的实践能力。由此“行动的情感公众”成为数字时代真相、舆论、治理等众多公共问题的关键纽结点。

The mediatized society constructs relationships, coordinates communities, and governs mechanisms according to the logic of media. The technological ecosystem shapes explicit contexts of existence, with affective publics emerging as significant participants in rational or irrational actions. Addressing the interwoven issues of digital technologies and affective publics, this study proposes a “Technology-Emotion” analytical framework based on the theory of technological affordances. The research investigates the digital communication practice of affective publics across three stages: generation, circulation, and consumption. Digital technologies transform affective carriers into iterative levels of texts, behaviors, and spatio-temporal dimensions. The affordances of digital emotions manifest in embodied experiences of authenticity(fusion, operability, virtualizability), embedded participation(compensation, profitability, constraint), and weak organizational connections(mobilization, incorporation, counter-shaping). The experiential, productive, and actionable aspects of digital emotions empower affective publics with the capacity to engage in micro-level socio-political practices. Consequently, “action-oriented affective publics” become pivotal nodes in addressing numerous public issues such as truth, public opinion, and governance in the digital era.