企业战略变革内部合法性的演化模型——基于中高层管理者互动视角的案例研究

An Evolutionary Model of Internal Legitimacy of Enterprise Strategic Change:Case Study Based on the Perspective of Middle and Senior Managers Interaction

通过对湖南红星国际展览有限公司战略变革内部合法性演化过程的分析,探讨了中高层管理者互动视角下企业战略变革内部合法性的演化。研究发现:企业战略变革内部合法性的演化过程可分为明晰战略方向阶段、统一战略实施路径阶段、协调所需资源和能力阶段、确定行动方案阶段。期间,合法性判断不断加强并遵循“工具合法性→工具合法性+关系合法性→工具合法性+关系合法性+道德合法性→工具合法性+关系合法性+道德合法性”的演化轨迹;中高层管理者互动意向遵循“静态参与→准静态参与→准动态参与→动态参与”的演化轨迹;互动工具从高层管理者、中层管理者单向输出向中高层管理者双向互动转变;互动行动遵循“中层被动接受→中层主动融入高层→中高层达成共识行动→中高层形成默契认同”的演化轨迹。研究结论揭示了中高层管理者互动与企业战略变革内部合法性的关系,进一步阐述了中高层管理者互动对企业战略变革的影响。

Through the analysis of the internal legitimacy process of the strategic change of Hongxing International Exhibition Co.,Ltd,this paper aims to investigate the evolution of the internal legitimacy of enterprise strategic change from the perspective of middle and senior managers interaction.The findings are as follows:The evolution process of the internal legitimacy of enterprise strategic change can be divided into the clear strategic direction stage,the unified strategy implementation stage,the coordinating required resources and capacity stage,the defining action plan stage.During this period,the legitimacy judgment is constantly strengthened and follows the evolution path of“instrumental legitimacy→instrumental legitimacy+relational legitimacy→instrumental legitimacy+relational legitimacy+ethical legitimacy→instrumental legitimacy+relational legitimacy+ethical legitimacy”.The evolution of middle and senior managers interactive intention follows the trajectory of“static participation→quasi-static participation→quasi-dynamic participation→dynamic participation”.Interactive tools have changed from one-way output of middle and senior managers to two-way interaction of middle and senior managers;Interactive action follows the evolution track of“passive acceptance of the middle level→active integration of the middle into senior level→consensus action of the middle and senior levels→tacit recognition of the middle and senior levels”.This paper reveals the relationship between the interaction of middle and senior managers and the internal legitimacy of enterprise strategic change,and further elaborates the impact of the interaction of middle and senior managers on enterprise strategic change.