集群中小企业协同新创平台的资源行动机制——构建数字产业集群的路径探索

Resource Action Mechanism of Cluster SMEs in Collaboration with New Platform:Path Exploration for Building Digital Industrial Cluster

以往研究较多关注企业借助大型平台赋能推进数字化转型,而对集群中小企业与新创平台的协同共创过程关注不足,在产业集群数字化转型情境下,集群中小企业与新创平台犹如“难兄难弟”,共同面对资源困境。为此,通过对宁波模具集群企业与创元信息模具工业互联网平台共创案例的研究,发现集群中小企业协同新创平台开展数字化转型,是以共同资源焦点驱动的资源行动演进。在资源探索阶段,集群中小企业可以协同新创平台采用“启发式拼凑”,回应“资源盘活”焦点,但难以解决资源池不足的问题;在资源构建阶段,集群中小企业协同新创平台开展“启发式拼凑”和“模仿式编排”的互动,回应“资源匹配”焦点,缓解了资源获取张力,但如何将资源转换成数字化转型能力仍存在诸多挑战;在资源能力化阶段,集群中小企业协同新创平台可以在“启发式拼凑”和“模仿式编排”互动的基础上引入“渐进式协奏”,并开展循环迭代,回应“资源系统”焦点,缓解资源转换张力。基于“相对对称”赋能情境的研究结论对我国加快产业集群数字化转型具有启示意义。

Previous studies have predominantly focused on the digital transformation of enterprises with the help of large platforms,while insufficient attention has been paid to the collaborative process between cluster SMEs and new platforms,in the context of digital transformation of industrial,cluster SMEs and new platforms are like“fellow sufferers”,facing the resource dilemma together.In light of this,the study through the co-creation case of SMEs in Zhejiang Ningbo mold industry cluster and Bincube(Chuang-Yuan)Mold Industry Internet Platform,and finds that cluster SMEs collaborate with new platforms to carry out digital transformation,which is a resource action evolution driven by a common resource focus.In the resource exploration stage,cluster SMEs can cooperate with the new platform to adopt“heuristic bricolage”behavior to respond to the focus of“resource revitalization”.But it is difficult to solve the problem of insufficient resource pools.In the resource construction stage,cluster SMEs cooperate with the new platform to complement the“imitative configuration”of the interactive response to the“resource matching”focus,resolving the tension of resource acquisition.But how to convert resources into digital transformation capabilities is full of challenges.In the resource capability stage,the collaborative innovation platform of cluster SMEs can introduce“progressive orchestration”on the basis of the interaction of“heuristic bricolage”and“imitation configuration”,and carry out circular iteration,respond to the focus of“resource system”and resolve the tension of resource conversion.Based on the situation of“relative symmetry”,the study has enlightening significance for accelerating digital transformation of industry clusters in China.