数字经济视域下AIGC对跨境电商发展的影响

Impact of AIGC on the Development of Cross-border E-commerce from the Perspective of Digital Economy

伴随着世界范围内的数字化、全球化趋势的加快,跨境电商已逐渐成为世界贸易的一股不可忽视的力量。数字经济视域下的人工智能生产内容(AIGC)技术运用,有助于推动中国跨境电商企业实现数字化转型,在增强核心竞争力与创新实力方面产生重要影响。通过目前AIGC技术在国际贸易中的运用现状,从物流、支付和语言交流3个维度进行分析。面对机遇与挑战,研究AIGC对跨境电商在数据安全、隐私保护和风险预警方面产生的影响。同时结合案例发现,AIGC在促进选品优化、精准营销、智能客服以及产品研发等方面具有重大意义,将进一步助推中国数字经济和跨境电商的深度融合发展。

With the acceleration of digitalization and globalization worldwide,cross-border E-commerce has gradually become a 1 force that cannot be ignored in world trade.The application of AI-generated content(AIGC)technology from the perspective of digital economy is helpful to promote the digital transformation of cross-border E-commerce enterprises in China,and it has an important impact on enhancing core competitiveness and innovation strength.Based on the current application of AIGC technology in international trade,the 3 dimensions of logistics,payment and language communication is analyzed,and impact of AIGC on cross-border e-commerce in data security,privacy protection and risk warning in the face of opportunities and challenges is studied.At the same time,combined with the case,AIGC is of great significance in promoting product selection optimization,precision marketing,intelligent customer service and product research and development,which will further promote the deep integration of China’s digital economy and cross-border e-commerce.