效果推理对初创企业新产品开发绩效的影响

Impact of Effect Reasoning on the Performance of New Product Development in Startups

为推动初创企业高质量地进行新产品开发,将效果推理决策逻辑与知识基础观相结合,构建“效果推理决策逻辑-知识管理-新产品开发绩效”理论模型,对422个问卷调查研究样本进行分析。结果表明:效果推理的手段导向原则和利用权变原则能显著提升初创企业新产品开发绩效,可承受损失原则和战略联盟原则不会对初创企业新产品开发绩效产生显著影响;知识管理正向影响初创企业新产品开发绩效;知识管理在效果推理手段导向原则、利用权变原则和战略联盟原则对创业绩效的影响中起中介作用,知识管理在可承受损失原则对创业绩效的影响过程中没有发挥中介作用。

In order to promote the high-quality development of new products by startups,a theoretical model of“effect reasoning decision logic knowledge management new product development performance”was constructed by combining the effect reasoning decision logic with the knowledge based view.Analysis of 422 questionnaire survey research samples was conducted,and the results confirmed that the method oriented principle of effect reasoning and the use of contingency principle can significantly improve the performance of new product development by startups.The principle of tolerable losses and the principle of strategic alliances will not have a significant impact on the performance of new product development for startups.Knowledge management positively affects the performance of new product development in start-ups.Knowledge management plays a mediating role in the impact of the principle of effectiveness reasoning,the principle of contingency,and the principle of strategic alliance on entrepreneurial performance,while knowledge management does not play a mediating role in the impact of the principle of tolerable loss on entrepreneurial performance.