中国航天文化元素IP形象设计与开发

IP IMAGE DESIGN AND DEVELOPMENT OF CHINESE SPACE CULTURE ELEMENTS

中国航天文化底蕴深厚,但在数字信息化时代航天文化却缺少创新性的IP形象。文章对航天文化进行了整理,分析中国航天物质文化、制度文化和精神文化等标志性文化元素,分析总结了当代IP形象设计原则和传播路径。在传承航天文化元素特征的同时解析时代需要,尝试以航天文化为设计元素开发文化IP。旨在以IP形象为媒介展示中国航天文化,凝心聚力讲好中国故事,增强文化自信。

China’s space culture is profound,but in the digital information age,the space culture lacks an innovative IP image.This paper sorts out the space culture,analyzes the iconic cultural elements such as China’s space material culture,system culture and spiritual culture,and analyzes and summarizes the principles of contemporary IP image design and the communication path.While inheriting the characteristics of aerospace cultural elements and analyzing the needs of The Times,we should try to develop cultural IP with aerospace culture as the design element.It aims to show China’s space culture through the media of IP image,and to strive to tell Chinese stories well,and to enhance cultural confidence.