民族地区体育赛事赋能乡村振兴的综合效应与实践路径——以贵州“村超”为例

Comprehensive Effects and Practice Paths of Sporting Events in Ethnic Areas Empowering Rural Revitalization:Taking“Village Super League”in Guizhou as an Example

实现民族地区乡村振兴是一项至关重要的任务。民族地区体育赛事以其独特的综合价值与多元功能,在乡村建设、产业发展及民俗文化等方面展现出不容忽视的综合效应。本文以民族地区体育赛事为切入点,以贵州“村超”为例,深入探究其在赋能乡村振兴过程中的综合效应、现实困境与实践路径。研究认为,民族地区体育赛事赋能乡村振兴根植于民本、技术、时代与共生的内生逻辑,具有推动、集聚及协同的综合效应。民族地区体育赛事赋能乡村振兴面临民俗文化淡薄,主体动力不足;赛事治理粗放,组织协同僵化;供需结构失衡,资源整合脱嵌;传播渠道狭窄,赛事赋能受限等现实困境。为此,基于协同治理理论,提出主体激励,挖掘民俗文化基因;价值重塑,加速组织协同创新;资源整合,推进农体文旅融合发展;渠道拓宽,扩大赛事覆盖范围的实践路径。

It is a crucial task to realize rural revitalization in ethnic areas.With its unique comprehensive value and multiple functions,sporting events in ethnic areas show comprehensive effects that cannot be ignored in rural construction,industrial development and folk culture.Taking sporting events in ethnic areas as starting point and“Village Super League”in Guizhou as an example,this study explores its comprehensive effects,practical dilemmas and practice paths in the process of empowering rural revitalization.It holds that it is rooted in the endogenous logic of people,technology,times,and symbiosis,and has the comprehensive effects of promotion,agglomeration and synergy.And it is faced with practical dilemmas of weak folk culture and insufficient main impetus;of extensive event governance and rigid organization coordination;of the imbalance of supply and demand structure and disjointed integration of resources;and of narrow channel of communication and limited empowerment of sporting events.Therefore,based on the theory of cooperative governance,the practice paths are proposed to incentivize subjects to explore the folk culture gene;to reconstruct values to accelerate the innovation of organization coordination;to integrate resources to promote the integrated development of agriculture,sports,culture and tourism;and to broaden the channel to expand the coverage of sporting events.