乡村体育赛事促进乡村治理的运行逻辑——基于台盘“村BA”的考察

Operational Logic of Rural Sporting Events Promoting Rural Governance:An Investigation Based on Taipan“Village BA”

乡村体育赛事是农村体育的重要实践维度,也是促进乡村治理的有力抓手。基于社会资本理论,采用案例分析、网络民族志等方法,以台盘“村BA”为个案对乡村体育赛事促进乡村治理的运行逻辑进行研究。结果表明:“缔造-生成-赋能”的运行逻辑是促进乡村治理的重要路径。首先,在乡村体育赛事的运行过程中缔造了基于“事件联结”的赛事共同体;其次,赛事共同体生成了认同强化、信任重建、规范迁移等社会资本;最后,认同强化赋能了有为自治的有为主体与有为运行、有魂德治的有魂主体,信任重建赋能了有效法治的有效理解,规范迁移赋能了有魂德治的有魂内涵与有效法治的有效执行,最终赋能乡村治理“三治融合”。由此得出启示:重视以“事件联结”机制塑造赛事共同体;发挥赛事共同体生成的社会资本作用,促进“三治融合”;培育乡村体育赛事的“在地式”发展模式。

Rural sporting events are an important practical dimension of rural sports and a powerful approach for promoting rural governance.Based on social capital theory and using the methods of case study and web ethnography,this study examines the operational logic of rural sporting events promoting rural governance in the case of Taipan“Village BA”.The results indicate that the operational logic of“creation-generation-empowerment”is an important path to promote rural governance.Firstly,in the running process of rural sporting events,an event community based on“event connection”is created.Secondly,the event community generates social capital,including identity strengthening,trust rebuilding and norm transfer.Finally,the identity strengthening empowers the subject of self-governance and the operation of self-governance,and the subject of moral rule of the soul,the reconstruction of trust empowers the effective understanding of the rule of law,and norm transfer empowers the connotation of moral rule of the soul and the effective implementation of the rule of law,which ultimately empower the“three-governance fusion”of rural governance.The insights are as followed:focusing on shaping event communities through the mechanism of“event connection”;giving full play to the role of social capital generated by event communities to promote the“three-governance fusion”;and cultivating the“on-the-ground”development model of rural sporting events.