数字时代民族传统体育文化创造性转化和创新性发展研究

Creative Transformation and Innovative Development of Traditional Ethnic Sports Culture in the Digital Era

发挥数字化对民族传统体育文化创造性转化和创新性发展的推动力,对于加快建设体育强国和文化强国具有重要意义。运用文献资料、逻辑分析等研究方法,探究数字赋能民族传统体育文化“两创”的逻辑关联、现实困境与策略选择。研究认为,在数字时代,民族传统体育文化“两创”仍面临资源数据储存滞后、网络传播平台桎梏、产业数字创新投入不足、教育资源数字化转型受阻、数字化传播方式单一的现实困境。据此提出数字时代民族传统体育文化“两创”的策略:以数字技术提升资源保护水平、以数字监管净化网络传播环境、以数字创新助推产业提质增效、以数字化促进教育转型升级、以数字媒体扩展传播方式。

Exerting the driving force of digitization on the creative transformation and innovative development of traditional ethnic sports culture is of great significance for accelerating the construction of a sports power and a cultural power.Through the methods of literature review and logical analysis,this study explores the logical correlation,practical dilemmas and strategies of digital empowerment of traditional ethnic sports culture for“creative transformation and innovative development”.The research finds that in the digital era,the“creative transformation and innovative development”of traditional ethnic sports culture still faces practical dilemmas such as lagging data storage of ethnic traditional sports culture resources,constraints of online dissemination platforms,insufficient investment in digital innovation in the industry,obstacles in the digital transformation of educational resources,and the monotonous methods and forms of digital communication.Based on this,the strategies are proposed:enhancing resource protection through digital technology,purifying the online dissemination environment through digital supervision,promoting the improvement of quality and efficiency in the industry through digital innovation,upgrading education through digitalization,and expanding communication methods and forms through digital media.