基于社交媒体的重大体育赛事档案文化传播体系研究

Research on Archival Cultural Communication System of Major Sports Events Based on Social Media

重大体育赛事档案是中华体育文化的重要组成部分,蕴含着丰富的历史价值和精神内涵。然而,当前重大体育赛事档案的社会化利用程度不高,文化传播效果有限。随着新媒体的迅速发展,特别是社交媒体的广泛应用,为创新重大体育赛事档案文化的传播方式、提升重大体育赛事档案文化的传播效能提供了新的机遇和路径。在梳理重大体育赛事档案文化的内涵的基础上,剖析社交媒体助推档案文化“走出去”的独特优势;从传播内容生产、传播渠道建设、传播主体培养、传播效果评估等方面,探讨构建基于社交媒体的重大体育赛事档案文化传播体系,助力提升国家文化软实力和中华文化国际影响力。

The archives of major sports events are an important part of Chinese sports culture,which contains rich historical value and spiritual connotation.However,at present,the degree of socialization of the archives of major sports events is not high,and the effect of cultural communication is limited.With the rapid development of new media,especially the extensive application of social media,it provides new opportunities and paths for innovating the communication mode of archival culture for major sports events and improving communication efficiency.On the basis of sorting out the cultural connotations of the archives of major sports events,this paper analyzes the unique advantages of social media in promoting the“going out”of the archives culture.From the aspects of communication content production,channel construction,subJect training,and effect evaluation,it is discussed to build a social media-based cultural communication system for major sports event archives,so as to help enhance the soft power of national culture and the international influence of Chinese culture.