用户跨社交媒体信息行为研究——概念界定、主题归类与未来展望

Research on User Across Social Media Information Behavior——Conceptual Definition,Theme Classification,and Future Outlook

[目的/意义]通过对过去10余年国内外相关文献的梳理,把握用户跨社交媒体信息行为研究的特征和不足,并提出值得关注的研究方向,为该领域的发展和理论突破提供助力。[方法/过程]在文献检索的基础上,根据研究目的和质量评估筛选文献,再通过内容分析的方式从概念界定、理论基础和主题归类等方面进行总结整理。[结果/结论]用户跨社交媒体信息行为研究具有用户类型多样性、社交媒体异质性、信息线索一致性、行为模式协同性等概念内涵,理论基础聚焦在研究背景、信息需求和信息行为等维度,研究主题可归类为不同用户在不同社交媒体中的信息行为和同一用户在不同社交媒体中的信息行为。未来研究应当进一步扩展概念特征的外延,构建专有的理论模型和深挖其实践价值。

[Purpose/Significance]By combing the relevant literature at home and abroad in the past ten years,the paper grasps the characteristics and shortcomings of the research on user across social media information behavior,and puts forward the research direction worthy of attention,so as to provide assistance for the development and theoretical breakthrough in this field.[Method/Process]Based on the literature retrieval,the study screened the literature according to the research purpose and quality evaluation.Then,the paper conducted a content analysis to summarize and sort out the literature from the aspects of concept definition,theoretical basis and subject classification.[Result/Conclusion]The research on users across social media information behavior has such conceptual connotations as diversity of user types,heterogeneity of social media,consistency of information clues and collaboration of behavior patterns.The theoretical basis focuses on research background,information needs and information behavior,and the research topics can be classified into information behaviors of different users in different social media and information behaviors of the same user in different social media.At the same time,based on the shortcomings of existing research,future research would further expand the extension of conceptual features,build a proprietary theoretical model and dig deep into its practical value.