用户信息搜寻到信息规避的演化机制研究——以突发公共卫生事件领域为例

Research on the Evolutionary Mechanism from Information Seeking to Information Avoidance-A Study in Public Health Emergencies

[目的/意义]为应对健康威胁带来的不安与焦虑,公众会本能地进行信息搜寻。然而,在突发公共卫生事件环境下,大量未经证实、夸张描述的信息在互联网上肆意传播,容易导致用户产生焦虑、心理抗拒与网络疑病症等负面心理状态,并最终导致用户信息规避行为。本文旨在厘清用户从信息搜寻转向信息规避演化机制,以丰富用户健康信息行为领域的研究。[方法/过程]本文梳理了用户信息搜寻和信息规避行为的研究现状,根据SOR理论提出相应的假设并构建相应的理论模型,利用问卷调查和结构方程模型进行实证研究。[结果/结论]本研究根据SOR模型揭示了用户信息搜寻转变到信息规避的行为的内在机理。研究结果表明,受内部刺激因素感知威胁和信息搜寻的影响,用户在信息搜寻过程中容易受信息环境中的信息冲突和信息过载影响,引发焦虑、心理抗拒和网络疑病症的不良机理反应,最终导致信息规避行为的发生。研究结论有助于理解用户健康信息行为,也为突发公共卫生事件下互联网的信息治理提供了行动参考。

[Purpose/Significance]The public instinctively search for information to alleviate anxiety caused by vari-ous threats.However,unconfirmed and exaggerated information disseminated on the Internet can lead to information over-load,psychological resistance,and cyber-hypochondria,resulting in information avoidance behavior.Therefore,it be-come crucial to understand the mechanism of the shift from information-seeking to information-avoidance behavior when studying user behavior during public health emergencies.[Method/Process]The study reviewed the current status of re-search on usersinformation-seeking and information-avoidance behaviors,formulated the corresponding hypotheses,con-structed the corresponding theoretical models based on the SOR theory,and empirical studies were conducted using ques-tionnaires and structural equation modeling.[Results/Conclusion]This study utilizes the SOR model to uncover the mech-anisms that drive the shift from information-seeking to information-avoidance behavior in public health emergencies.The results indicate that when users perceive a threat and seek information,they may encounter information overload,psycho-logical resistance,and cyber-hypochondria,leading to information avoidance behavior.These insights contribute to a bet-ter understanding of user information behavior during public health emergencies and offer a practical reference for informa-tion governance.